India is leading the list of the most favoured outsourcing destinations across the world. A World Bank-funded study in the United States confirmed that vendors rated India as their number one choice for outsourcing.

India is currently home to 228 offshoring projects, followed by Britain’s 187, China’s 132, America’s 123, Canada’s 98, and Singapore’s 95. Behind Singapore are Germany and Ireland with 77 each, Australia with 72, and the Netherlands with 52, according to the data gathered by United Nations Conference on Trade and Development (UNCTAD).

In an article on India's prowess in the outsourcing domain, several analysts and outsourcing parties believed that cost was no longer the only reason why outsourcing to India is an attractive option. Companies in countries such as Russia and China have begun offering better rates than Indian companies.

"The difference lies in the scalability of major Indian vendors, their strong focus on quality and their experience delivering a wide range of services", says John Blanco, senior vice president at Cablevision Systems Corp. in Bethpage, N.Y. The new mantra of offshore outsourcing to India is quality solutions. When processes are offshored to India, companies not only get the advantage of low cost but also experience improvement in productivity and quality. These are the reasons that should motivate offshore outsourcing to India.

India emerging as a global brand in terms of superior quality is not only being seen in BPO but also in manufacturing which had so far been considered China's forte.